Secrets of an Ad Pro

Released on by George A. Scott
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  • Secrets of an Ad Pro Book Detail

  • Author : George A. Scott
  • Release Date : 2001-09-07
  • Publisher : iUniverse
  • Genre : Business & Economics
  • Pages : 126
  • ISBN 13 : 0595194192
  • File Size : 67,67 MB
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Secrets of an Ad Pro by George A. Scott PDF Summary

Book Description: This real-world, money-making guide for anyone in or considering ad biz should also be required reading for anybody who depends upon advertising for success in business. With more than 35 years in big-time agencies and small, Scott pulls no punches. His behind-the-scenes stories as a creative director at DMB serving Cadillac (during its glory days), Kirch, Bendix and other big-name accounts are entertaining and instructive. It's the kind of book, you'll want to read a couple of times and keep close by for reference or reread after a particularly tough day at the office.

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