When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementation
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hier
There has never been a Customer Relationship Management Guide like this. Customer Relationship Management 113 Success Secrets is not about the ins and outs of C
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The boo
