Segmenting the Industrial Market

Released on by Thomas V. Bonoma
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  • Segmenting the Industrial Market Book Detail

  • Author : Thomas V. Bonoma
  • Release Date : 1984
  • Publisher : Free Press
  • Genre : Business & Economics
  • Pages : 126
  • ISBN 13 : 9780669094695
  • File Size : 76,76 MB
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Segmenting the Industrial Market by Thomas V. Bonoma PDF Summary

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Handbook of Market Segmentation

Handbook of Market Segmentation

File Size : 55,55 MB
Total View : 1637 Views
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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the