Selecting an Advertising Agency

Released on by Association of National Advertisers
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  • Selecting an Advertising Agency Book Detail

  • Author : Association of National Advertisers
  • Release Date : 1977
  • Publisher :
  • Genre : Advertising
  • Pages : 96
  • ISBN 13 :
  • File Size : 34,34 MB
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Selecting an Advertising Agency by Association of National Advertisers PDF Summary

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The Critical Partnership

The Critical Partnership

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USA. Relationship of the advertiser to the publicity agency. Management methods for agency selection include screening and interviewing. Agency standard of perf