Selling Culture

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  • Selling Culture Book Detail

  • Author : Richard Malin Ohmann
  • Release Date : 1996
  • Publisher : Verso
  • Genre : Business & Economics
  • Pages : 432
  • ISBN 13 : 9781859849743
  • File Size : 7,7 MB

Selling Culture by Richard Malin Ohmann PDF Summary

Book Description: Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR

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