Selling Europe to the World

Released on by Pierre-Yves Donzé
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  • Selling Europe to the World Book Detail

  • Author : Pierre-Yves Donzé
  • Release Date : 2023-02-09
  • Publisher : Bloomsbury Publishing
  • Genre : Business & Economics
  • Pages : 185
  • ISBN 13 : 1350335800
  • File Size : 11,11 MB
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Selling Europe to the World by Pierre-Yves Donzé PDF Summary

Book Description: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

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Selling Europe to the World

Selling Europe to the World

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Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry

Selling Europe to the World

Selling Europe to the World

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Total View : 3875 Views
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Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry

Buying and Selling

Buying and Selling

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Buying and Selling explores the business of books in and beyond Europe, investigating the practices adopted by traders and customers.