Selling Places

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  • Selling Places Book Detail

  • Author : Stephen Ward
  • Release Date : 2005-10-09
  • Publisher : Routledge
  • Genre : Architecture
  • Pages : 292
  • ISBN 13 : 1135818940
  • File Size : 27,27 MB

Selling Places by Stephen Ward PDF Summary

Book Description: Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

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Places, particularly cities, often strive to sell themselves to encourage inward investment. In doing so, the managers of these places seek to manipulate the in