Selling the Invisible

Released on by Harry Beckwith
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  • Selling the Invisible Book Detail

  • Author : Harry Beckwith
  • Release Date : 2000-10-15
  • Publisher : Business Plus
  • Genre : Business & Economics
  • Pages : 137
  • ISBN 13 : 0759521522
  • File Size : 51,51 MB
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Selling the Invisible by Harry Beckwith PDF Summary

Book Description: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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