Principles of Service Marketing and Management

Released on by Christopher H. Lovelock
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  • Principles of Service Marketing and Management Book Detail

  • Author : Christopher H. Lovelock
  • Release Date : 1999
  • Publisher :
  • Genre : Service industries
  • Pages : 414
  • ISBN 13 : 9780130968418
  • File Size : 54,54 MB
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Principles of Service Marketing and Management by Christopher H. Lovelock PDF Summary

Book Description: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.

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