Services Marketing: Concepts, Strategies, & Cases

Released on by K. Hoffman
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  • Services Marketing: Concepts, Strategies, & Cases Book Detail

  • Author : K. Hoffman
  • Release Date : 2016-01-01
  • Publisher : Cengage Learning
  • Genre : Business & Economics
  • Pages : 480
  • ISBN 13 : 9781285429786
  • File Size : 99,99 MB
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Services Marketing: Concepts, Strategies, & Cases by K. Hoffman PDF Summary

Book Description: Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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