How to Run a Successful Design Business

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  • How to Run a Successful Design Business Book Detail

  • Author : Shan Preddy
  • Release Date : 2011
  • Publisher : Gower Publishing, Ltd.
  • Genre : Design
  • Pages : 460
  • ISBN 13 : 9780566091896
  • File Size : 4,4 MB

How to Run a Successful Design Business by Shan Preddy PDF Summary

Book Description: The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields – advisors, practitioners, clients and representatives from design organisations – to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

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