An Overview of the Public Relations Function

Released on by Shannon A. Bowen
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  • An Overview of the Public Relations Function Book Detail

  • Author : Shannon A. Bowen
  • Release Date : 2010-04-15
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 198
  • ISBN 13 : 1606491008
  • File Size : 47,47 MB
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An Overview of the Public Relations Function by Shannon A. Bowen PDF Summary

Book Description: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

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