Shareworthy

preview-18
  • Shareworthy Book Detail

  • Author : Robin Landa
  • Release Date : 2024-06-25
  • Publisher : Columbia University Press
  • Genre : Business & Economics
  • Pages : 374
  • ISBN 13 : 0231557345
  • File Size : 20,20 MB

Shareworthy by Robin Landa PDF Summary

Book Description: In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Disclaimer: www.yourbookbest.com does not own Shareworthy books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Shareworthy

Shareworthy

File Size : 61,61 MB
Total View : 3560 Views
DOWNLOAD

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want m

Content Marketing For Dummies

Content Marketing For Dummies

File Size : 40,40 MB
Total View : 6483 Views
DOWNLOAD

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page

Marketing to Millennials

Marketing to Millennials

File Size : 47,47 MB
Total View : 8899 Views
DOWNLOAD

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The

Traffic Blitz

Traffic Blitz

File Size : 51,51 MB
Total View : 7483 Views
DOWNLOAD

You’ve likely heard about the power of viral sharing. When enough people share content and it goes viral, the traffic is virtually unstoppable. And it’s tar

Fast, Cheap and Viral

Fast, Cheap and Viral

File Size : 38,38 MB
Total View : 5200 Views
DOWNLOAD

Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his conten