All Business is Show Business

Released on by Scott McKain
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  • All Business is Show Business Book Detail

  • Author : Scott McKain
  • Release Date : 2002-01-01
  • Publisher : Thomas Nelson Publishers
  • Genre : Business & Economics
  • Pages : 215
  • ISBN 13 : 9781558539747
  • File Size : 74,74 MB
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All Business is Show Business by Scott McKain PDF Summary

Book Description: Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.

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