Six Sigma for Marketing Processes

Released on by Clyde M. Creveling
preview-18

  • Six Sigma for Marketing Processes Book Detail

  • Author : Clyde M. Creveling
  • Release Date : 2006-02-17
  • Publisher : Pearson Education
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 : 0132712873
  • File Size : 38,38 MB
DOWNLOAD BOOK

Six Sigma for Marketing Processes by Clyde M. Creveling PDF Summary

Book Description: Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261

Disclaimer: www.yourbookbest.com does not own Six Sigma for Marketing Processes books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Six Sigma for Marketing Processes

Six Sigma for Marketing Processes

File Size : 85,85 MB
Total View : 1260 Views
DOWNLOAD

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one h

Six Sigma for Marketing Processes

Six Sigma for Marketing Processes

File Size : 57,57 MB
Total View : 9861 Views
DOWNLOAD

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one h

Sales and Marketing the Six Sigma Way

Sales and Marketing the Six Sigma Way

File Size : 32,32 MB
Total View : 6592 Views
DOWNLOAD

Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought productio

Six Sigma Best Practices

Six Sigma Best Practices

File Size : 84,84 MB
Total View : 1037 Views
DOWNLOAD

Continuous improvement has become synonymous with the Six Sigma process, where cost reduction and quality improvement have led to greater market share and profi