Size and Growth of the Nutritionally Improved Foods Market

Released on by Elizabeth Frazão
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  • Size and Growth of the Nutritionally Improved Foods Market Book Detail

  • Author : Elizabeth Frazão
  • Release Date : 1996
  • Publisher :
  • Genre : Health & Fitness
  • Pages : 52
  • ISBN 13 :
  • File Size : 57,57 MB
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Size and Growth of the Nutritionally Improved Foods Market by Elizabeth Frazão PDF Summary

Book Description: This study uses supermarket scanner data for 1989-93 to evaluate the size and growth of the market for nutritionally improved foods relative to their traditional counterparts, and to determine whether nutritionally improved foods cost more than their counterparts. Sales of nutritionally improved foods grew faster than sales of regular versions in U.S. supermarkets even through nutritionally improved foods generally cost more. The study covers 37 food categories.

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