Social and Sustainability Marketing

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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

Sustainability Marketing

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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

Sustainability Marketing

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Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su

Ethics, Social Responsibility and Sustainability in Marketing

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

Sustainable Marketing

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Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv