Social Marketing and Public Health

Released on by Jeff French
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  • Social Marketing and Public Health Book Detail

  • Author : Jeff French
  • Release Date : 2017
  • Publisher : Oxford University Press
  • Genre : Business & Economics
  • Pages : 273
  • ISBN 13 : 0198717695
  • File Size : 46,46 MB
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Social Marketing and Public Health by Jeff French PDF Summary

Book Description: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

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