Social Media for Business

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  • Social Media for Business Book Detail

  • Author : Susan Sweeney
  • Release Date : 2010
  • Publisher : Maximum Press
  • Genre : Business & Economics
  • Pages : 217
  • ISBN 13 : 1931644918
  • File Size : 85,85 MB

Social Media for Business by Susan Sweeney PDF Summary

Book Description: Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

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