Social Media in Travel, Tourism and Hospitality

Released on by Marianna Sigala
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  • Social Media in Travel, Tourism and Hospitality Book Detail

  • Author : Marianna Sigala
  • Release Date : 2012
  • Publisher : Ashgate Publishing, Ltd.
  • Genre : Business & Economics
  • Pages : 352
  • ISBN 13 : 9781409420910
  • File Size : 47,47 MB
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Social Media in Travel, Tourism and Hospitality by Marianna Sigala PDF Summary

Book Description: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

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