Social Semiotics for a Complex World
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Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes
Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes
Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for t
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and t
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.