Socially Responsible Consumption and Marketing in Practice

Released on by Jishnu Bhattacharyya
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  • Socially Responsible Consumption and Marketing in Practice Book Detail

  • Author : Jishnu Bhattacharyya
  • Release Date : 2022-01-31
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 352
  • ISBN 13 : 9811664331
  • File Size : 76,76 MB
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Socially Responsible Consumption and Marketing in Practice by Jishnu Bhattacharyya PDF Summary

Book Description: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

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Social and Sustainability Marketing

Social and Sustainability Marketing

File Size : 53,53 MB
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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship