Sport Business in Leading Economies

Released on by James J. Zhang
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  • Sport Business in Leading Economies Book Detail

  • Author : James J. Zhang
  • Release Date : 2017-12-04
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 541
  • ISBN 13 : 1787435636
  • File Size : 24,24 MB
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Sport Business in Leading Economies by James J. Zhang PDF Summary

Book Description: From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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