Sport Business in the Global Marketplace

Released on by H. Westerbeek
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  • Sport Business in the Global Marketplace Book Detail

  • Author : H. Westerbeek
  • Release Date : 2002-10-03
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 0230598897
  • File Size : 51,51 MB
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Sport Business in the Global Marketplace by H. Westerbeek PDF Summary

Book Description: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Sport Business in the Global Marketplace

Sport Business in the Global Marketplace

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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

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