Sport Marketing

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  • Sport Marketing Book Detail

  • Author : Windy Dees
  • Release Date : 2021-03-12
  • Publisher : Human Kinetics
  • Genre : Sports
  • Pages : 490
  • ISBN 13 : 1492594628
  • File Size : 77,77 MB

Sport Marketing by Windy Dees PDF Summary

Book Description: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of