Starting and Building Your Catalog Sales Business

Released on by Herman Holtz
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  • Starting and Building Your Catalog Sales Business Book Detail

  • Author : Herman Holtz
  • Release Date : 1991-01-16
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 298
  • ISBN 13 : 9780471508168
  • File Size : 2,2 MB
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Starting and Building Your Catalog Sales Business by Herman Holtz PDF Summary

Book Description: Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing

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