Customer Co-Design

Released on by Stefan R. Thallmaier
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  • Customer Co-Design Book Detail

  • Author : Stefan R. Thallmaier
  • Release Date : 2014-10-15
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 226
  • ISBN 13 : 3658075260
  • File Size : 18,18 MB
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Customer Co-Design by Stefan R. Thallmaier PDF Summary

Book Description: Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

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