Entrepreneurship and Small Business Management

Released on by Steve Mariotti
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  • Entrepreneurship and Small Business Management Book Detail

  • Author : Steve Mariotti
  • Release Date : 2012-04-10
  • Publisher : Pearson Higher Ed
  • Genre : Business & Economics
  • Pages : 737
  • ISBN 13 : 0133117278
  • File Size : 80,80 MB
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Entrepreneurship and Small Business Management by Steve Mariotti PDF Summary

Book Description: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

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