The Tanning of America

Released on by Steve Stoute
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  • The Tanning of America Book Detail

  • Author : Steve Stoute
  • Release Date : 2012-08-07
  • Publisher : Avery
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 : 1592407382
  • File Size : 51,51 MB
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The Tanning of America by Steve Stoute PDF Summary

Book Description: Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--

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