Strategic Marketing

Released on by Peter W. Reed
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  • Strategic Marketing Book Detail

  • Author : Peter W. Reed
  • Release Date : 2010
  • Publisher :
  • Genre : Marketing
  • Pages : 364
  • ISBN 13 : 9780170185325
  • File Size : 73,73 MB
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Strategic Marketing by Peter W. Reed PDF Summary

Book Description: This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

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Strategic Marketing

Strategic Marketing

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This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro

Strategic Marketing Decisions

Strategic Marketing Decisions

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Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.