Strategic Marketing Decisions in Global Markets

Released on by Isobel Doole
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  • Strategic Marketing Decisions in Global Markets Book Detail

  • Author : Isobel Doole
  • Release Date : 2005
  • Publisher : Cengage Learning
  • Genre : Business & Economics
  • Pages : 374
  • ISBN 13 :
  • File Size : 14,14 MB
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Strategic Marketing Decisions in Global Markets by Isobel Doole PDF Summary

Book Description: This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

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Global Marketing Strategy

Global Marketing Strategy

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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

Strategic Marketing Decisions

Strategic Marketing Decisions

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Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.

International Marketing Strategy

International Marketing Strategy

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Total View : 807 Views
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi