Strategic Marketing for Educational Institutions

Released on by Philip Kotler
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  • Strategic Marketing for Educational Institutions Book Detail

  • Author : Philip Kotler
  • Release Date : 1995
  • Publisher : Prentice Hall
  • Genre : Business & Economics
  • Pages : 504
  • ISBN 13 :
  • File Size : 76,76 MB
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Strategic Marketing for Educational Institutions by Philip Kotler PDF Summary

Book Description: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

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