Strategic Marketing Management in Asia

Released on by Syed Saad Andaleeb
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  • Strategic Marketing Management in Asia Book Detail

  • Author : Syed Saad Andaleeb
  • Release Date : 2016-12-22
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 589
  • ISBN 13 : 1786357453
  • File Size : 30,30 MB
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Strategic Marketing Management in Asia by Syed Saad Andaleeb PDF Summary

Book Description: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

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Strategic Marketing Management in Asia

Strategic Marketing Management in Asia

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt

Cases in Marketing Management and Strategy

Cases in Marketing Management and Strategy

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For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach

Marketing Management in Asia.

Marketing Management in Asia.

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now