Strategic Marketing Management - The Framework, 10th Edition

Released on by Alexander Chernev
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  • Strategic Marketing Management - The Framework, 10th Edition Book Detail

  • Author : Alexander Chernev
  • Release Date : 2019-01-01
  • Publisher : Cerebellum Press
  • Genre : Business & Economics
  • Pages : 639
  • ISBN 13 :
  • File Size : 41,41 MB
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Strategic Marketing Management - The Framework, 10th Edition by Alexander Chernev PDF Summary

Book Description: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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