Strategic Planning for Public Relations

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  • Strategic Planning for Public Relations Book Detail

  • Author : Ronald D. Smith
  • Release Date : 2007-07-10
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 492
  • ISBN 13 : 1135634424
  • File Size : 50,50 MB

Strategic Planning for Public Relations by Ronald D. Smith PDF Summary

Book Description: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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Strategic Planning for Public Relations

Strategic Planning for Public Relations

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The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation

Strategic Planning for Public Relations

Strategic Planning for Public Relations

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This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-

Strategic Public Relations Management

Strategic Public Relations Management

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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn