Strategic Management for Tourism Communities

Released on by Peter E. Murphy
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  • Strategic Management for Tourism Communities Book Detail

  • Author : Peter E. Murphy
  • Release Date : 2004-01-01
  • Publisher : Channel View Publications
  • Genre : Business & Economics
  • Pages : 460
  • ISBN 13 : 9781873150832
  • File Size : 76,76 MB
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Strategic Management for Tourism Communities by Peter E. Murphy PDF Summary

Book Description: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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