Strategies for e-Business

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  • Strategies for e-Business Book Detail

  • Author : Tawfik Jelassi
  • Release Date : 2020-06-28
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 793
  • ISBN 13 : 3030489507
  • File Size : 12,12 MB

Strategies for e-Business by Tawfik Jelassi PDF Summary

Book Description: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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Strategies for e-Business

Strategies for e-Business

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Strategies for e-Business

Strategies for e-Business

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Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ide

Electronic Commerce

Electronic Commerce

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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme