Strategies for Generating E-business Returns on Investment

Released on by Namchul Shin
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  • Strategies for Generating E-business Returns on Investment Book Detail

  • Author : Namchul Shin
  • Release Date : 2005-01-01
  • Publisher : IGI Global
  • Genre : Computers
  • Pages : 372
  • ISBN 13 : 9781591404170
  • File Size : 78,78 MB
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Strategies for Generating E-business Returns on Investment by Namchul Shin PDF Summary

Book Description: E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.

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