Strategies for International Industrial Marketing (RLE International Business)

Released on by Peter W Turnbull
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  • Strategies for International Industrial Marketing (RLE International Business) Book Detail

  • Author : Peter W Turnbull
  • Release Date : 2013-05-07
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 329
  • ISBN 13 : 1135124280
  • File Size : 69,69 MB
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Strategies for International Industrial Marketing (RLE International Business) by Peter W Turnbull PDF Summary

Book Description: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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