Strategic Management and Myopia

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This book investigates the phenomenon of strategic myopia, which refers to important cognitive distortions that managers systematically display. It captures nar

Strategy in Crisis

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Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy

Strategy Safari

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This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management.

Marketing Myopia

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market

HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing