Successful Catalog Marketing

Released on by Richard S. Hodgson
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  • Successful Catalog Marketing Book Detail

  • Author : Richard S. Hodgson
  • Release Date : 1991-01
  • Publisher :
  • Genre : Business & Economics
  • Pages : 407
  • ISBN 13 : 9780850131772
  • File Size : 51,51 MB
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Successful Catalog Marketing by Richard S. Hodgson PDF Summary

Book Description: Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program

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"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex