Successful Tourism Marketing

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  • Successful Tourism Marketing Book Detail

  • Author : Susan Briggs
  • Release Date : 2001
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 244
  • ISBN 13 : 9780749434694
  • File Size : 70,70 MB

Successful Tourism Marketing by Susan Briggs PDF Summary

Book Description: Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

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