Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Released on by Suki, Norazah Mohd
preview-18

  • Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book Detail

  • Author : Suki, Norazah Mohd
  • Release Date : 2016-07-22
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 407
  • ISBN 13 : 1522507477
  • File Size : 21,21 MB
DOWNLOAD BOOK

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Suki, Norazah Mohd PDF Summary

Book Description: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Disclaimer: www.yourbookbest.com does not own Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Contemporary Issues in Marketing Management

Contemporary Issues in Marketing Management

File Size : 14,14 MB
Total View : 3757 Views
DOWNLOAD

In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they nee

Mediated Communication

Mediated Communication

File Size : 53,53 MB
Total View : 7247 Views
DOWNLOAD

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoreti