Sustainable Practices for Agriculture and Marketing Convergence

Released on by Garwi, Jabulani
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  • Sustainable Practices for Agriculture and Marketing Convergence Book Detail

  • Author : Garwi, Jabulani
  • Release Date : 2024-03-07
  • Publisher : IGI Global
  • Genre : Technology & Engineering
  • Pages : 344
  • ISBN 13 :
  • File Size : 30,30 MB
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Sustainable Practices for Agriculture and Marketing Convergence by Garwi, Jabulani PDF Summary

Book Description: In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment. Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture.

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Continued population growth, rapidly changing consumption patterns and the impacts of climate change and environmental degradation are driving limited resources