Modern Competitive Strategy

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  • Modern Competitive Strategy Book Detail

  • Author : Gordon Walker
  • Release Date : 2015-01-19
  • Publisher : McGraw-Hill Education
  • Genre : Business & Economics
  • Pages : 416
  • ISBN 13 : 9781259181207
  • File Size : 6,6 MB

Modern Competitive Strategy by Gordon Walker PDF Summary

Book Description: Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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