Tap

Released on by Anindya Ghose
preview-18

  • Tap Book Detail

  • Author : Anindya Ghose
  • Release Date : 2017-04-14
  • Publisher : MIT Press
  • Genre : Business & Economics
  • Pages : 242
  • ISBN 13 : 0262340410
  • File Size : 81,81 MB
DOWNLOAD BOOK

Tap by Anindya Ghose PDF Summary

Book Description: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Disclaimer: www.yourbookbest.com does not own Tap books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Tap

Tap

File Size : 75,75 MB
Total View : 8922 Views
DOWNLOAD

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated

I Want to Ride the Tap Tap

I Want to Ride the Tap Tap

File Size : 67,67 MB
Total View : 615 Views
DOWNLOAD

Writer Danielle Joseph and illustrator Olivier Ganthier's I Want to Ride the Tap Tap is a day-of-the-week picture book about a Black family who ride the taxi-bu

Stomp, Wiggle, Clap, and Tap

Stomp, Wiggle, Clap, and Tap

File Size : 19,19 MB
Total View : 1277 Views
DOWNLOAD

Get toddlers ready for preschool with this delightful dance book for children ages 1-3 Toddlers are natural dancers, and they love to move! Release some of that

Tap Code

Tap Code

File Size : 81,81 MB
Total View : 8801 Views
DOWNLOAD

Discover never-before-told details of POW underground operations during the Vietnam War told through one airman's inspiring story of true love, honor, and coura

Rap a Tap Tap

Rap a Tap Tap

File Size : 14,14 MB
Total View : 8302 Views
DOWNLOAD

In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his ca