Teaching Marketing

Released on by Brennan, Ross
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  • Teaching Marketing Book Detail

  • Author : Brennan, Ross
  • Release Date : 2021-11-19
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 352
  • ISBN 13 : 1789907896
  • File Size : 55,55 MB
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Teaching Marketing by Brennan, Ross PDF Summary

Book Description: Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.

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