Technological Innovations in Media and Communications

Released on by Dibyanshu Kumar
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  • Technological Innovations in Media and Communications Book Detail

  • Author : Dibyanshu Kumar
  • Release Date : 2022-01-16
  • Publisher : K.K. Publications
  • Genre : Social Science
  • Pages : 296
  • ISBN 13 :
  • File Size : 11,11 MB
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Technological Innovations in Media and Communications by Dibyanshu Kumar PDF Summary

Book Description: Technological Innovations in Media and Communications Media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media but may refer to a single medium used to communicate any data for any purpose. The word medium comes from the Latin word medius. The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings, drawn maps, and writing. The Persian Empire (centered around present-day Iran and Afghanistan) played an important role in the field of communication. It devised what might be described as the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence-gathering apparatus is well documented, and the service was called angariae, a term that in time turned to indicate a tax system. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place to vary. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use physical objects such as a newspaper, books, pamphlets or comics, to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs, or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards, blimps, and skywriting. The present book deals with all the important dimensions of this subject. It is a valuable reference source for all those concerned with this subject. Contents: • Uses and Gratifications of Mass Communication • Diffusion of Innovations in Mass Media • Media Audience Research and its Social Imaginaries • Communication Theory/Uses and Gratifications • Redefining Development Journalism • Democracy, Development, Peace and Communication • International Experience: Government Communication and Media • Weblog and Emergent Democracy • Media and Community Development

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