Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Released on by Terence Shimp
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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Book Detail

  • Author : Terence Shimp
  • Release Date : 2006-01-20
  • Publisher : Cengage Learning
  • Genre : Business & Economics
  • Pages : 656
  • ISBN 13 : 9780324321432
  • File Size : 89,89 MB
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence Shimp PDF Summary

Book Description: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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