The 360° Corporation

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  • The 360° Corporation Book Detail

  • Author : Sarah Kaplan
  • Release Date : 2019-09-03
  • Publisher : Stanford University Press
  • Genre : Business & Economics
  • Pages : 271
  • ISBN 13 : 1503610438
  • File Size : 57,57 MB

The 360° Corporation by Sarah Kaplan PDF Summary

Book Description: Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.

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